Kadloo

Martin C. Petersen besøgte i 1986 New Zealand og kom her i kontakt med lokale Mãori folk. De lærte ham begrebet ”Kadloo”, som på de indfødtes sprog betyder tilfredshed og pålidelighed. Disse ord med de tilknyttede værdier har fulgt ham siden og blev hans personlige filosofi og i sidste ende navnet på det schweiziske ur-firma som han grundlagde.

Fire grundelementer beskriver Kadloo urene:
WATER RESISTANCE: Designed for men whom time is a science and who needs absolut reliability. Kadloo watches ensure the best and optimal water-resitance.
PRECISIONS: Designed for men for whom time is a profession and for men whom every second counts. Kadloo chronographs posses highly accurate mechanical movements.
READABILITY: Designed for men for whom time is a fundamental philosophy and for men who demand readability at a glance. Kadloo watches reproduce the clear visual indicators found on airplane control instruments.
PERFORMANCE: Designed for men for whom time is a passion and for men who need approbiate tools. Kadloo watches posses special functions intended for specific uses.